As many may know, my ultimate brand is the band. My greatest addiction is music. It’s the social-est of all social media. The first search I do on any new search engine or platform is “Pearl Jam.” So naturally, I dig any top music list. While I don’t usually agree with MTV and VH1, Rolling… [Read more…]
March 25, 2011
As a junkie for catalysts of innovation, each year I eagerly await Fast Company’s list of The World’s 50 Most Innovative Companies. This year didn’t disappoint. Naturally, Apple proudly sits atop the list, climbing from No. 3, and it makes me wonder if they continue the success of the Year of the iPad, will they’ll reign… [Read more…]
September 2, 2010
Sadly, I must admit, for the first time in years, Jobs’ latest Apple keynote disappointed me yesterday. While the sleek new iPods arriving just in time for the holiday season did impress, something was a bit lacking. Normally after a keynote, I am obsessively refreshing Apple.com to download the newest update or scrambling to plan… [Read more…]
August 29, 2010
An interesting digital discussion popped up in the last day regarding the lack of women in Silicon Valley. It all started with a Wall Street Journal post examining the fact that only 11 percent of U.S. venture-capital backed firms in 2009 had current or former female CEOs. This isn’t a new hot topic. Conferences have… [Read more…]
August 29, 2010
In case you missed it (a couple of weeks ago), JetBlue flight attendant, Steven Slater, accomplished his dream when he slid down the emergency airplane chute and into the national spotlight at New York City’s JFK International Airport. Fed up with rude passengers, Slater got onto the public intercom of Flight 1052 to vent after… [Read more…]
July 28, 2010
Social media have spoken. The Facebook votes are in. The 137-year-old brand has named Meghan Smith as the first-ever Levi’s girl. In this role, Meghan, a South Carolina native living in Brooklyn, NY, is responsible for being the brand style ambassador for the women’s line and social media companion of Gareth, the Levi’s Guy. Meghan… [Read more…]
July 24, 2010
Currently, two particular brands are reaping the rewards of extending the success of creative TV spots to the digital space. In an effort to promote their reduced sodium Sidekicks, Korr playfully introduced Salty, a disgruntled salt shaker, to mass media. Old Spice’s latest award-winning TV commercials for Body Zone body wash featuring buff actor Isaiah Mustafa… [Read more…]
June 11, 2010
Here’s my latest post for Digital Pivot: In a good economy, we’re told it is essential to stand out among the job-hunting crowd. In today’s economy, it’s even more of a necessity as graduates enter the workforce and compete for available jobs. Here are three creative ways to help you offer up your experience. Do… [Read more…]
July 23, 2011
0