Last year was a stellar year for innovation. 2011 put tablets, mobile payments, targeted therapy, education and eco-technology on the map. And it’s about time. Movements such as Occupy Wall Street (#7) and Recyclebank (#37) brought our missteps as a society to the forefront of our conscience. Kickstarter (#41) completely blew away traditional startup funding. As a… [Read more…]
February 7, 2012
Contrary to many, I actually enjoyed JC Penney’s new coupon-free declaration. In fact, I especially loved the dig thrown in Macy’s direction. Regardless, I think the brand’s new look and motto is a refreshing change in the retail industry. Here’s why: 1) Branding - The logo redesign helps boost the company’s image from a place where… [Read more…]
January 26, 2012
This week, YouGov introduced last year’s results from their BrandIndex. Some of these may surprise you. Check ‘em out and share your thoughts below. Infographic: Carlos Monteiro Source: YouGov BrandIndex
December 20, 2011
One would hope (or at least I did) that 2011 would be the year of social business. We’ve made real progress, but we’re not quite there yet. As you’ll see, marketers are still learning from the social web and how to best present their brands. Recently, Fast Company presented a social business case study cooked… [Read more…]
July 23, 2011
As many may know, my ultimate brand is the band. My greatest addiction is music. It’s the social-est of all social media. The first search I do on any new search engine or platform is “Pearl Jam.” So naturally, I dig any top music list. While I don’t usually agree with MTV and VH1, Rolling… [Read more…]
March 25, 2011
As a junkie for catalysts of innovation, each year I eagerly await Fast Company’s list of The World’s 50 Most Innovative Companies. This year didn’t disappoint. Naturally, Apple proudly sits atop the list, climbing from No. 3, and it makes me wonder if they continue the success of the Year of the iPad, will they’ll reign… [Read more…]
August 29, 2010
An interesting digital discussion popped up in the last day regarding the lack of women in Silicon Valley. It all started with a Wall Street Journal post examining the fact that only 11 percent of U.S. venture-capital backed firms in 2009 had current or former female CEOs. This isn’t a new hot topic. Conferences have… [Read more…]
July 28, 2010
Social media have spoken. The Facebook votes are in. The 137-year-old brand has named Meghan Smith as the first-ever Levi’s girl. In this role, Meghan, a South Carolina native living in Brooklyn, NY, is responsible for being the brand style ambassador for the women’s line and social media companion of Gareth, the Levi’s Guy. Meghan… [Read more…]
July 24, 2010
Currently, two particular brands are reaping the rewards of extending the success of creative TV spots to the digital space. In an effort to promote their reduced sodium Sidekicks, Korr playfully introduced Salty, a disgruntled salt shaker, to mass media. Old Spice’s latest award-winning TV commercials for Body Zone body wash featuring buff actor Isaiah Mustafa… [Read more…]
March 5, 2010
The last post explored what might become of Campbell Soup Company’s new label design following a two-year neuromarketing study. It’s now clear the company did its homework by strategically enlisting three agencies, Innerscope Research Inc., Merchant Mechanics and Olson Zaltman Associates, to look at consumers’ biometric responses and illicit feedback using multiple methodologies. The cutting-edge… [Read more…]
February 21, 2012
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