One would hope (or at least I did) that 2011 would be the year of social business. We’ve made real progress, but we’re not quite there yet. As you’ll see, marketers are still learning from the social web and how to best present their brands. Recently, Fast Company presented a social business case study cooked… [Read more…]
September 2, 2010
Sadly, I must admit, for the first time in years, Jobs’ latest Apple keynote disappointed me yesterday. While the sleek new iPods arriving just in time for the holiday season did impress, something was a bit lacking. Normally after a keynote, I am obsessively refreshing Apple.com to download the newest update or scrambling to plan… [Read more…]
August 29, 2010
In case you missed it (a couple of weeks ago), JetBlue flight attendant, Steven Slater, accomplished his dream when he slid down the emergency airplane chute and into the national spotlight at New York City’s JFK International Airport. Fed up with rude passengers, Slater got onto the public intercom of Flight 1052 to vent after… [Read more…]
July 28, 2010
Social media have spoken. The Facebook votes are in. The 137-year-old brand has named Meghan Smith as the first-ever Levi’s girl. In this role, Meghan, a South Carolina native living in Brooklyn, NY, is responsible for being the brand style ambassador for the women’s line and social media companion of Gareth, the Levi’s Guy. Meghan… [Read more…]
March 22, 2010
Many big brands are still hesitant to jump into the social media pool for fear of an attack of disgruntled fans. Now, they have more ammo, thanks to Nestle. The food giant has been under pressure from environmentalists and fell prey to even more of a backlash when the operator of Nestle’s Facebook page poorly… [Read more…]
December 20, 2011
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