Comments for BRANDSforBRUNCH

Comment on The World’s Most Innovative Brands by The World’s Most Innovative Brands 2011 « BRANDSforBRUNCH

The World’s Most Innovative Brands 2011 « BRANDSforBRUNCH — Tue, 21 Feb 2012 21:26:14 +0000

[...] to see even more breakout stars in 2012. To compare these leaders, take a peek at last year’s leaders. For the full list of the top 50 and to view innovators by vertical, visit Fast Company and soak up [...]

Comment on Bring Life to Digital Mascots by Be Like Wolfgang: Use Personalized Video | NexGen SEM

Be Like Wolfgang: Use Personalized Video | NexGen SEM — Wed, 20 Apr 2011 11:58:43 +0000

[...] Bring Life to Digital Mascots (brandsforbrunch.wordpress.com) [...]

Comment on Apple’s Disappointing Start to the Holiday Season by The World’s Most Innovative Brands « BRANDSforBRUNCH

The World’s Most Innovative Brands « BRANDSforBRUNCH — Fri, 25 Mar 2011 22:12:57 +0000

[...] last year. These two certainly were my favorite two brands to watch in 2010. Although I was a bit disappointed with Apple’s social innovations last fall, I constantly sit bright-eyed awaiting the next big [...]

Comment on Levi’s Announces the First-Ever Levi’s Girl by mandy lipka

mandy lipka — Wed, 28 Jul 2010 20:16:21 +0000

You’re welcome, Meghan! Good luck with your move

Comment on Levi’s Announces the First-Ever Levi’s Girl by meghan ellie smith

meghan ellie smith — Wed, 28 Jul 2010 19:23:00 +0000

my apologies that your friend didn’t get nominated, it’s refreshing to see optimism & kind words though! thank youu, the cheers & luck are very much appreciated!

Comment on No Soup for You? by mandy lipka

mandy lipka — Fri, 19 Feb 2010 17:24:43 +0000

Thanks for your input, Tyler. I totally agree. With the ridiculous amount of people living alone in the U.S. (read it in NYTimes Mag in December issue), and so many soups listed on diets and detoxes, I think it’s important not to ignore the male demo. College too. You’re right– the soups aren’t great, but they’re definitely affordable. I’m a big propenent for the refresh but I agree, they gotta stay true to the brand.

Comment on No Soup for You? by Tyler

Tyler — Fri, 19 Feb 2010 15:27:29 +0000

IMO, Campbell’s shouldn’t stray too far from their traditional design because that’s what makes it great. It’s one of those brands that can make you feel nostalgic about your childhood or warm when it’s cold outside. Their value is in their brand, not necessarily the soup (because to be honest, the soup isn’t that good). If they go too modern with any brand refresh, it might hurt them in the long run.

Another thing to consider is the target audience. Most people who buy soups are women (no hard data on that, but it seems like in most soup marketing and advertising you see them trying to appeal to moms or women on a diet, etc.). They definitely need to tap into that demographic to be successful in the future as a brand. Or, as part of their brand refresh, try to uncover how they can appeal more to men as well. They’ve tried to do that with the Campbell’s Chunky soups, but has it worked? I’d like to see some results.

Comment on Humble Beginnings by 'tron

'tron — Tue, 26 Jan 2010 12:39:44 +0000

Thanks, Javi! You got down to the heart of the matter Although it would be so fun to be a robotic humanoid for a day, Tron has been a blast. I can’t believe I’ve never seen that film… makes it even funnier now. Pretty interesting too that Disney just bought Marvel. I’m gonna go look that up immediately.
P.S. you can’t have one without the other, right?

Comment on Humble Beginnings by www.facebook.com/profile.php?id=9101586

www.facebook.com/profile.php?id=9101586 — Tue, 26 Jan 2010 11:28:32 +0000

Mandetron,
When I read this, the first thing that came to my head was the movie “Tron”. The 1982 American science fiction film by Walt Disney Pictures. As I read on, I was interested to see how the evolution of your nickname came to be. Reverting to you past is never a bad thing. Yeah, back when we were all teenagers we might of thought this was weird and dorky but in all, this is what makes us who were are. If it wasn’t for this characteristic in us, we would all be robotic instead of Tron!. To be honest I think its funny and original. Keep it up!
p.s what side are you on? Autobot or Decepticon